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Finally, it is very important to keep in touch with your videos contacts on a regular basis. If you don’t, some might lose interest inside your stories and move on to other sources. Whenever possible, make an effort to meet journalists face-to-face or go to local occurrences where they’re located so that you can begin building rapport. This will help to determine a more personal connection with the journalists and ultimately make your advertising relations. The more you put with your media relationships efforts, a lot more they will pay for you over time.